Privacy Policy

Last Updated: 13th/Aug/2026

This Privacy Policy describes how Greatest Alternatives LLC ("Company," "we," "us," or "our") collects, uses, and discloses information in connection with your use of greatestalternatives.com and gralts.com (collectively, the "Site"), including any purchases, inquiries, or other interactions with us. By using the Site, you acknowledge the practices described in this Policy.

1. Information We Collect

1.1 Information You Provide Directly. We collect information you provide when you place an order, create an account, submit a contact form, or otherwise communicate with us, including: name, email address, phone number, billing and shipping address, and payment information (processed by our third-party payment processor; we do not store full payment card numbers).

1.2 Information Collected Automatically. When you visit the Site, we and our third-party service providers automatically collect certain information through cookies, pixels, and similar technologies, including: IP address, browser type, device information, pages viewed, referring/exit pages, and interaction with content on the Site.

1.3 Information From Third-Party Tools. We use the following third-party tools, which may collect and process data as described in their own privacy policies:

  • Google Tag Manager and Google Analytics 4 (GA4): used to measure site traffic and user behavior. Data collected is subject to Google's privacy policy, available at https://policies.google.com/privacy.
  • Meta Pixel (with Aggregated Event Measurement): used to measure advertising performance and conversions on Meta platforms (Facebook, Instagram). Data collected is subject to Meta's privacy policy, available at https://www.facebook.com/privacy/policy/.
  • Shopify: our e-commerce platform processes checkout, order, and payment-related data as a data processor on our behalf. Shopify's privacy practices are described at https://www.shopify.com/legal/privacy.

We do not control the data practices of these third parties beyond the configuration we apply, and this Policy does not cover their independent use of data collected through their own services.

2. How We Use Information

We use the information collected to: process and fulfill orders; communicate with you regarding orders, inquiries, or account matters; operate, maintain, and improve the Site; measure and analyze Site traffic and advertising performance; detect and prevent fraud or misuse; and comply with legal obligations. We do not use collected information for any purpose incompatible with these stated uses without providing further notice as required by applicable law.

3. Cookies and Tracking Technologies

The Site uses cookies and similar technologies for site functionality, analytics (GA4), and advertising measurement (Meta Pixel). You may control or disable cookies through your browser settings; disabling cookies may affect Site functionality. The Site does not currently respond to browser "Do Not Track" signals.

4. How We Share Information

We do not sell your personal information to third parties for monetary consideration. We may share information with:

  • Service providers who perform functions on our behalf, including payment processing, order fulfillment, shipping, logistics, and importer-of-record services provided by third-party partners;
  • Analytics and advertising platforms as described in Section 1.3;
  • Legal and regulatory authorities, where required to comply with applicable law, legal process, or governmental request;
  • Affiliated and related entities under common ownership or control with the Company, including businesses operated under Brazilian or other foreign legal entities, for purposes including combined marketing, audience analysis, and the creation of lookalike or similar audiences for advertising on platforms such as Meta; and
  • Successors, in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality obligations.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, tax, accounting, or reporting obligations. Order and transaction records may be retained for the period required under applicable U.S. federal and state recordkeeping requirements.

6. Your Rights

6.1 California Residents (CCPA/CPRA). If you are a California resident, you may have the right to request access to, deletion of, or correction of your personal information, and to know the categories of personal information collected and disclosed, subject to applicable exceptions.

We may share personal information with advertising platforms (such as Meta) and with affiliated or related business entities for purposes that may be considered "sharing" for cross-context behavioral advertising under the CCPA/CPRA, including the creation of lookalike or similar audiences. We do not sell personal information for monetary consideration.

California residents have the right to opt out of this sharing. To exercise this right, contact us using the information in Section 10 with the subject line "Do Not Sell or Share My Personal Information," or use any opt-out mechanism made available on the Site.

6.2 Other Jurisdictions. Depending on your location, you may have additional rights under applicable data protection law. Where such rights apply, we will respond to verified requests as required by applicable law.

6.3 Verification. We may require you to verify your identity before fulfilling any data request, to the extent permitted or required by applicable law.

7. International Data Transfer

The Company operates internationally, and information collected may be transferred to, stored, or processed in the United States, Brazil, or other jurisdictions where the Company or its service providers operate. By using the Site, you acknowledge that your information may be transferred outside your country of residence.

8. Data Security

We implement reasonable technical and organizational measures designed to protect information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we do not guarantee the absolute security of any information.

9. Children's Privacy

The Site is not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verified parental consent, we will take steps to delete such information.

10. Contact Us

Questions regarding this Privacy Policy, or requests to exercise your data rights, may be directed to:

Email: info@greatestalternatives.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last Updated" date. Your continued use of the Site after changes take effect constitutes acknowledgment of the revised Policy.